Big Data Analytics


Big data analytics has a long and illustrious history.

The concept of big data has been around for years, and most firms now realize that if they capture all of the data that flows into their operations, they can use analytics to extract tremendous value. Businesses were employing basic analytics (just figures on a spreadsheet that were manually inspected) to identify insights and trends as early as the 1950s, decades before the term “big data” was coined.

The new advantages of big data analytics, on the other hand, are speed and efficiency. Whereas a corporation would have gathered data, ran analytics, and unearthed knowledge for future decisions a few years ago, today’s organization can identify insights for current decisions. Working faster – and remaining nimble – gives businesses a competitive advantage they didn’t have before.


What is the significance of big data analytics?


Big data analytics assists businesses in harnessing their data and identifying new opportunities. As a result, smarter business decisions, more effective operations, higher profits, and happier consumers are the result. Tom Davenport, IIA Director of Research, interviewed more than 50 businesses for his paper Big Data in Big Companies to see how they exploited big data. He discovered that they were valuable in the following ways:

Cost reduction. When it comes to storing massive amounts of data, big data technologies like Hadoop and cloud-based analytics provide significant cost savings, as well as the ability to uncover more effective methods of doing business.

Faster, better decision-making. Businesses can evaluate information instantaneously – and make decisions based on what they’ve learned – thanks to Hadoop’s speed and in-memory analytics, as well as the ability to study new sources of data.

New products and services. With the capacity to use analytics to measure client requirements and satisfaction comes the potential to provide customers with exactly what they want. According to Davenport, more organizations are using big data analytics to create new goods to fulfill the needs of their customers.

What it is and how it operates are two of the most important technologies.

Big data analytics is a broad term that incorporates a variety of technologies. Of course, advanced analytics may be used with big data, but in fact, multiple forms of technologies collaborate to help you get the most out of your data. The major players are as follows:

Machine Learning is a term that refers to the study of Machine learning, a subset of AI that teaches a machine to learn allows for the rapid and automatic creation of models that can analyze more, more complex data and offer faster, more accurate answers – even on a massive scale. An organization’s chances of recognizing profitable possibilities – or avoiding unforeseen risks – are improved by developing detailed models.


Management of information. Before data can be successfully evaluated, it must be of high quality and well-governed. With so much data coming in and out of a business, it’s critical to have repeatable processes for establishing and maintaining data quality standards. Once data is reliable, businesses should implement a master data management program to ensure that everyone in the company is on the same page.


Data mining is a term that refers to the process of Data mining technology allows you to analyze massive amounts of data to find patterns, which can then be utilized for further analysis to answer complicated business problems. You can sift through all the chaotic and repetitious noise in data with data mining tools, highlight what’s relevant, use that knowledge to assess possible outcomes, and then speed up the process of making educated decisions.


Hadoop. On commodity hardware clusters, this open-source software framework can store enormous amounts of data and perform programs. Due to the ongoing increase in data volumes and kinds, it has become a critical technology for performing business, and its distributed computing model handles big data quickly. Another advantage is that Hadoop’s open-source architecture is free and can store enormous amounts of data on inexpensive hardware.


Analytical processing in memory. You can get rapid insights from your data and act on them swiftly by studying data from system memory (rather than your hard disc drive). This technology allows organizations to test new scenarios and create models faster by eliminating data prep and analytical processing delays. It’s not only a simple way for businesses to stay agile and make better business decisions, but it also allows them to run iterative and interactive analytics scenarios.


Predictive analytics is a term that refers to the study of patterns in Data, statistical algorithms, and machine-learning techniques are used in predictive analytics to determine the likelihood of future outcomes based on historical data. It’s all about giving organizations the most accurate forecast of what will happen in the future, so they can feel more confident that they’re making the best business decision possible. Predictive analytics is used for a variety of purposes, including fraud detection, risk management, operations, and marketing.


Text mining is a method of analyzing text. Text mining technology allows you to analyze text data from the web, comment boxes, books, and other text-based sources to reveal previously unseen insights. Text mining combs through documents – emails, blogs, Twitter feeds, surveys, competitive intelligence, and more – using machine learning or natural language processing technologies to help you evaluate enormous amounts of data and identify new subjects and term correlations.